About WAY


Our Story
Our Story

We believe in the possibility that all leaders and organizations serve a higher purpose. And when you embraced that, you can unleash enormous creative potential to inspire and engage your communities and drive transformation as a force for good. While making money of course.

Today’s young business leaders and entrepreneurs are less inspired by money and other extrinsic values and are more moved by aspirations of creating greater social impact for all stakeholders and communities at large. We must not forget, businesses are in business because they make money. However, today’s leaders must think and serve differently to build and sustain business into the future.

Being a force begins with:

  1. Embracing why you exist.
  2. Deepening a sense of self-awareness of who you are as a leader.
  3. Aligning all aspects of your business with its higher purpose.
  4. Inspiring others, to create a culture that is collaborative, resourceful, and trusting.

Change Agent & Coach

Dawna has over 25 years experience as an executive leader, change agent, coach and facilitator. She’s coached and lead many Fortune 50 organizations through mergers, acquisitions and transformations of all sizes. Dawna has coached hundreds of executive leaders and their teams to identify and embrace their purpose and align all aspects of their organizations to fuel improved awareness and outcomes. She has extensive working knowledge in healthcare, manufacturing, technology, finance, supply chain and experience in numerous other domains.

Dawna finds inspiration and passion coaching organizations and their communities to go deeper in understanding themselves and their higher purpose. She has keen sense for asking deeply provocative questions to get to the source of what might be in your way of being a great servant leader. Her approach is rooted in developing individual and collective emotional intelligence, trust and a deep appreciation for creating shared value.

Her expertise relies heavily on her experience and her insatiable curiosity to learn. She has completed and facilitated numerous recognized developmental programs that have helped shaped her approach and process to meet the unique needs of individuals and organizations.

Until I met Dawna I did not know what a change agent was or how much I needed one. She changes how you think about an issue, how you communicate with each other, how you solve problems and how you feel about the entire process.

Jeff Forringer

President of Living Voice

She is always ahead of curve when it comes to ideas and she is the most passionate advocate for doing the right thing, even when the right thing isn’t popular or easy.

Kes Sampanthar

Executive Director of Research, KPMG Innovation Lab

Dawna has that unique combination of skills required to support change management, innovation and execution. She is driven, consistent and always “acts like an owner”.

Peyton Howell

President of Global Sourcing and Manufacturer Relations, Amerisource Bergen


Change Agent, Coach, Speaker, Author

Charles comes with over 25 years of experience in building, leading and mentoring teams in a variety of capacities including design, customer experience, strategy and technology. Charles has facilitated workshops for a variety Fortune 500 clients, particularly in the areas of healthcare, finance and media. He’s also done work in the non-profit and technology spaces.

His inspiration is in guiding leaders and their teams towards a work-life grounded in purpose. As a change agent and coach he helps leaders and their organization navigate cultural transformations. He does this by helping organizations embrace their values and beliefs, discovering their higher purpose, develop their emotional intelligence and communication skills, identify and leverage each other’s strengths and consider the consequences of their leadership mindsets.

Charles has completed programs at: CTI for Life Coaching, Landmark for wellness, self-expression and leadership, and Orphan Wisdom to learn the arts of living deeply and a handmade life.

I am on the path to mastering myself, my life has improved exponentially with the mentoring and guidance I have and continue to receive. I am making decisions instead of choices, and actively shaping the life I want to live daily! Charles is like the pressure needed to turn coal into diamonds.

Dwayne Cyrus

Owner & Designer of Noble Deeds

He is always ahead of curve when it comes to ideas and she is the most passionate advocate for doing the right thing, even when the right thing isn’t popular or easy.

Sarah Hines